AI workflow automation that takes work off your plate
AI workflow automation takes the repetitive work off your sales and marketing team: looking up leads, retyping data into the CRM, building reports, writing emails that follow the same pattern every time. I build the workflow that does it for you. Fully tailored, connected to the tools you already use. And where it makes sense, I teach Claude how your team works, so they can carry it forward themselves.
Smart automation powered by AI, connected to your existing CRM. No new system to learn, just less manual work in the system you already have.
What do you get with this service?
I build smart AI workflow automations that replace manual sales and marketing work: scoring and enriching leads, building reports, keeping CRM data current, catching signals before a person would. Alongside standalone workflows, I also build reusable Claude Skills, MCP connections with your own systems and, where it fits, a Managed Agent that runs autonomously. Indicative pricing from €3,500, delivered in 1 to 3 weeks.
The problem
Sound familiar?
Your team manually looks up information about leads or customers before they can even call or email.
Important signals (a customer using more, a lead that just became active, a deal going cold) get missed because nobody has time to check everything.
Reports and overviews get pulled together by hand, right before the meeting where they're needed.
The same analysis, the same email, the same check. Typed out again and again, never quite consistent, never quite on time.
That's not a people problem. That's a missing workflow.
Examples
Six examples of workflows I build
No invented showcases. These are the patterns I build for real sales and marketing teams. Click through for two extra examples.
Automatically reactivate dormant leads and partners
The problem
You have hundreds of contacts in your CRM who once showed interest, signed up, or used to be a customer, and then went quiet. Nobody has time to go through all of them, so they just sit there. Even though a few real opportunities are probably hiding in that list.
What the workflow does
The workflow pulls the full list from your CRM, looks at each contact's website and profile, and automatically scores how good a fit they are for what you offer. The best opportunities get a personalised, well-argued report, with concrete reasons why this is a good match, that your sales team can send straight away. The rest gets sorted cleanly, so you know exactly who's worth chasing and who isn't, and why.
What you get
Instead of a list of 1,000+ contacts nobody works through, you get a ready-made priority list with sendable, well-argued reports for your best opportunities. Your sales team never starts with 'let me look this person up' again. The file is already on the table.
A complete customer file, ready automatically for every new deal
The problem
The moment a deal closes or a customer starts, someone has to pull together all the scattered pieces: notes from calls, data from the CRM, what the customer says about themselves on their own website. That takes time, happens inconsistently, and is often already outdated by the time it's needed.
What the workflow does
As soon as a deal reaches the right stage, the workflow automatically gathers everything relevant from your CRM, calls, notes, contacts, and from the customer's own website. It turns that into one clear summary: what defines this customer, where the opportunities are, what to watch out for. That summary appears automatically on the customer record in your CRM. No separate document, no separate system.
What you get
Everyone working with that customer (sales, onboarding, account management) has the same up-to-date picture from day one. No more time spent preparing, no loose spreadsheets or documents floating around, no information that only lives in someone's head.
Outbound that starts with who's ready right now
The problem
Cold-calling a list delivers less and less. You know that somewhere in your market there are companies actively in-market right now (posting a new job opening, refreshing their website, adopting a competitor's tool) but you have no way of spotting it in time.
What the workflow does
The workflow continuously scans a defined group of companies, or a whole market segment, for signals that someone is in-market right now: job postings, website changes, news mentions, the technology they use. The moment a signal comes in, the company is enriched with the right contact and context, and automatically queued in your CRM or outreach tool with a suggested approach.
What you get
Your sales team stops working a list at random and starts with the companies most likely to convert right now, with the right person and the right angle already prepared.
The monthly report that writes itself
The problem
For every team meeting, every board update, every client report, someone has to pull numbers from different systems, merge them, and write a narrative around them. That work is repetitive, error-prone, and always happens under time pressure.
What the workflow does
On a fixed schedule, the workflow pulls the relevant data from your systems (CRM, analytics, support, or whatever's relevant), turns it into a clear summary with the key signals and notable changes, and delivers the report wherever you need it: as a document, a dashboard, or straight into Slack or email.
What you get
The report is ready before anyone asks for it, the same quality every time, without anyone having to clear an afternoon for it.
Agents
From workflow to agent, from one-off to reusable
A workflow takes over one process. The real jump comes when Claude knows how your team works: reusable Skills with your documents and tone, wired into your own systems, and where it fits an agent that runs on its own. No loose prompts disappearing in chats, but a library your team uses and keeps expanding.
Claude Skills
Reusable workflows with your documents, tone of voice and process baked in. One click, consistent output, the same for everyone on your team.
MCP integrations
Claude wired into your own CRM, database or ticketing. Your data stays in-house, Claude works with what you already have.
Managed Agents
Where a task can run fully autonomously, I build an agent with the right guardrails. Reporting, lead qualification, monitoring with escalation.
Skills where a human keeps the trigger, agents where it can run on its own. In a first conversation we decide together what fits.
What's included
Properly figured out once, then it runs itself
Scoping and discovery
We talk through what currently happens by hand, where it breaks down or gets stuck, and exactly what the system needs to deliver. No assumptions: we agree together on what 'done well' looks like.
Design
I map out the workflow on paper before a single line gets built: which steps, which decisions, which exceptions. You sign off before the build starts.
Build
The workflow is built and connected to your existing systems (CRM, email, dashboards). No new tool to learn, the workflow works inside and with what you already have.
Monitoring
A workflow that fails silently is more dangerous than no workflow at all. I build in error handling and alerts, so you find out when something breaks, instead of discovering it three weeks later.
Skill-wrapping
Every workflow also gets a manual version you can run yourself from Claude, for the edge case that doesn't fit the automated path.
Handover
You get a walkthrough of how it works, what you can adjust yourself, and where to go if something changes in your systems.
Process
From messy process to working system, in 1 to 3 weeks
1. Audit
Together we map out what currently happens by hand, which systems are involved, and where most of the time gets lost.
2. Blueprint
I design the workflow: the steps, the decision points, the exceptions. You see and approve this before anything gets built.
3. Build
The workflow gets built, tested on real data, and refined step by step until it does exactly what was agreed.
4. Skill + Handover
You get the manual Claude version alongside it, a short walkthrough, and it's live.
Stack
One workflow, the right tool for each part
For every part of the workflow, I pick the tool that's actually best at it. Not one tool stretched thin across everything.
n8n
The conductor: triggers, scheduling, and the connections between every other part.
Claude
The thinking: classifying, judging, writing, deciding.
Lovable + Lovable Cloud
When the workflow needs an interface, dashboard or form.
Firecrawl
Current information from the web: websites, jobs, news.
Clay
Enrichment: from a domain name to the right contact, company data and context.
Your CRM
HubSpot, Pipedrive or similar. Where everything lands.
Every workflow also gets a Claude Skill: the same logic, run manually for the one case that doesn't fit the automated path.
Investment
Pricing tailored to what you need
One workflow
From €3,500
For the one process that currently costs the most manual work. Fully tailored, connected to your existing CRM, with error handling, a matching Claude Skill and full handover.
Multiple connected workflows
From €6,000
For teams that want to remove manual work in more than one place. Multiple workflows that connect to each other, with shared data and CRM connection, error handling across the suite, and all matching Claude Skills.
A complete automation layer
From €8,000
For a full layer around your sales or marketing process: a workflow suite, a dashboard for overview and control, extensive monitoring, and all matching Skills.
After a short, free, no-obligation intake call, you'll know within a few days exactly what your situation costs and delivers.
This is the service I enjoy the most. Every workflow is a problem I like solving, and the result keeps delivering value for months without anyone having to touch it.
FAQ
Frequently asked questions
Read more
Deeper reads on AI workflow automation
Background, costs and trade-offs of AI workflow automation, from the blogs I write myself.
What is AI workflow automation? Explanation, examples and costs
The building blocks of AI workflow automation and where it actually delivers value.
Read the articleBuilding AI workflows: what to check first
The checks that decide whether an AI workflow project succeeds or stalls.
Read the articlen8n vs Zapier vs Make: which AI workflow tool fits your SMB
A practical head-to-head between the three automation platforms.
Read the article
This pairs well with
Want your team to work with Claude directly, alongside the workflow? Check out Claude training for teams.
Go to Claude trainingNot sure yet where the most time is being lost? Get in touch and I'll take a look with you.
Get in touchWorkflow is sorted, but the lead inflow itself needs work too? Check out lead generation.
Go to lead generationReady to see what a workflow could do for your team?
Book a short intake call. No sales pitch, just an honest read of what's realistic and what it costs.