Company brain: one source for what your business knows and can say
A company brain is your business's central source of knowledge: who you are, what you offer and which claims you can prove, with someone who confirms each topic. Your team and your AI tools work from it.
Write a LinkedIn post about our new release for marketing managers.
- Brandtone and brand style, confirmed by Marketing
- PersonaB2B marketing manager: wants less manual work
- Claimsonly claims with proof from the register
- EmbargoProduct X: not to be named externally yet
Product X is now available to everyone
product under embargo
→ A new product is on its way, more at launch
Ready for your approval
Why ChatGPT doesn't know your brand
Every colleague has their own prompt. So every text sounds different, and nobody knows which version of your story is right.
AI quotes numbers nobody can trace. They sound good, until a customer asks where they come from.
What is right on Monday is outdated by Friday. A price, product or promise changes, and your prompts don't know.
Look inside
Three fragments from a working brain: a claim with proof, a text that gets stopped and a resolved contradiction.
A line from the claims register
- Claim: Plan Pro connects to your CRM
- Proof: release notes, confirmed by Product
- Channels: website, sales deck, LinkedIn
- Valid until: 31 March 2027
A text the check stops
- “Product X doubles your leads.”
- claim not in register
- product under embargo
- Rewritten: “Plan Pro lets you build campaigns with less manual work.”
- Check passed, ready for approval
A line from the contradictions list
- price in deck ≠ price list (Plan Pro)
- Owner: Finance
- → decided by Finance: the price list applies, deck updated
Example with fictional data
What your team does with it
Which claims can I use in the Plan Pro campaign?
The CRM connection and less manual work per campaign are confirmed, with proof.
Product X is under embargo until launch. Don't mention it yet.
- Claims register
- Product roadmap
What do I tell this prospect about the connection to their CRM?
The standard connection is live and you can mention it.
Custom connections are still in development. Don't promise them.
- Product status
- Claims register
- Persona: IT manager
What has changed since the last QBR with this customer?
Plan Pro has had new reporting since this month.
The price of their plan has stayed the same. The price list is leading.
- Release notes
- Price list
Where do we still disagree?
The contradictions list shows what is open per topic: the promise on the website and in onboarding still differs. That sits with Marketing.
Resolved: the price in the sales deck, decided by Finance. An overview for leadership is planned.
- Contradictions list
- Owners
Example with fictional data
Company brain, Notion or separate ChatGPT projects?
Which number is right
- Brand book or Notion
- Whatever was written down last
- Separate ChatGPT/Claude projects
- Whatever was pasted into that project
- Enterprise search (e.g. Glean)
- Whatever the search finds
- Company brain
- One version, confirmed by the owner
Stops what you can't prove
- Brand book or Notion
- Not built in
- Separate ChatGPT/Claude projects
- Not built in
- Enterprise search (e.g. Glean)
- Not built in
- Company brain
- Yes, a check before publishing
Works in every AI tool
- Brand book or Notion
- Depends on integrations
- Separate ChatGPT/Claude projects
- Only in that project
- Enterprise search (e.g. Glean)
- Depends on integrations
- Company brain
- In every tool that supports MCP
Where your data lives
- Brand book or Notion
- With the vendor (SaaS)
- Separate ChatGPT/Claude projects
- With the AI vendor
- Enterprise search (e.g. Glean)
- With the vendor (SaaS)
- Company brain
- In your own database
As of October 2026.
What already works and what doesn't yet
- WorksBrand, messaging, the claims register and the check before publishing
- PilotSales and customer success
- PlannedOverview for leadership
In 4–6 weeks from scattered documents to a working brain
Week 1
Foundation
Claims register and a check before publishing.
Weeks 2–6
Build
Sources, skills for marketing and one other team, connection to your CRM.
After that
Ongoing care
Monthly: closing gaps, new teams and automations.
Pricing on request. Your data lives in your own database, with no licence per user.
What you bring
- An owner for each topic
- Access to the sources
- 1–2 hours per decision session
Frequently asked questions
What should your company brain know?
30 minutes, no sales pitch. Pricing on request.